Rice’s in Marshfield, WI
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About Rice’s


Get to know your Marshfield, WI area flooring experts


Family owned & operated

In 1968 you may have known Rice’s as Capitol Furniture & Appliance, or Capitol Furniture & Carpet (when the store removed appliances and carpet was brought in). In 1975, with new owners on board the organization changed names again to what it is today, Rice’s Capitol Carpet.

On December 31st, 2015 Brad and Kerry Lenz purchased this family-owned business from Brad’s parents Dave and Kathy Lenz. Since 2015 Rice’s has invested heavily into the business and now operates out of the 13000/s.f. facility in Marshfield. With a staff of approximately 19 full and part-time employees plus our amazing subcontracting crews, Rice’s is very proud of their reputation for high-quality products, reliable installations, and accurate advice.

Make sure to visit the showroom in Marshfield and see all Rice’s has to offer. With over 100 rolls and 500+ remnants of carpet & vinyl in stock, they offer the area’s largest selection of waterproof flooring along with hardwood and tile. Rice’s doesn’t stop at just floors, they also sell and install Hunter-Douglas window treatments. Additionally in 2017 Rice’s began to carry the Benjamin Moore family of products. From the design concept to providing 3D drawings and all the way through installation, the Rice’s team is ready to help with your next project!

Nearly all estimates and site measures are free here at Rice’s and if you need help selecting the correct products the RSA’s and design team will be happy to assist you.

“Come see us today or set up an appointment with our design team. As always we greatly appreciate you supporting our family's business.” -Brad & Kerry Lenz

Awards & Associations

Rice’s is a member of the National Tile Contractors Association

Why choose us?

  • We live and shop here too
  • Keep your money local
  • Family-owned
  • We support our local charities/needs
  • We serve only the finest customers

Our showroom has it all


You'll want to see it for yourself


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