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About Rice’s

 

Get to know your Marshfield, WI area flooring experts

 
 
 
 
 
 
 

Family-owned & operated

 
In 1968 you may have known Rice's as Capitol Furniture & Appliance, or Capitol Furniture & Carpet (when the store removed appliances and carpet was brought in). In 1975, with new owners on board the organization changed names again to what it is today, Rice's Capitol Carpet.

On December 31st, 2015 Brad and Kerry Lenz purchased this family-owned business from Brad's parents Dave and Kathy Lenz. Since 2015 Rice's has invested heavily into the business and now operates out of the 13000/s.f. facility in Marshfield. With a staff of approximately 19 full and part-time employees plus our amazing subcontracting crews, Rice's is very proud of their reputation for high-quality products, reliable installations, and accurate advice.

Make sure to visit the showroom in Marshfield and see all Rice's has to offer. With over 100 rolls and 500+ remnants of carpet & vinyl in stock, they offer the area's largest selection of waterproof flooring along with hardwood and tile. Rice's doesn't stop at just floors, they also sell and install Hunter-Douglas window treatments. Additionally in 2017 Rice's began to carry the Benjamin Moore family of products. From the design concept to providing 3D drawings and all the way through installation, the Rice's team is ready to help with your next project!

Nearly all estimates and site measures are free here at Rice's and if you need help selecting the correct products the RSA's and design team will be happy to assist you.

“Come see us today or set up an appointment with our design team. As always we greatly appreciate you supporting our family's business.” -Brad & Kerry Lenz
 
 
 
 
 
 
 

Awards & associations

 
National Tile Contractors Association
 
 
 
 

Why should you choose us?

 
  • We live and shop here too
  • Keep your money local
  • Family-owned
  • We support our local charities/needs
  • We serve only the finest customers
 
 
 
 
 
 
 
 
 
 

Our showroom has it all

 

You'll want to see it for yourself

 
Flooring shop serving the Marshfield, WI area
 
 
 
 
 
 
 
 
 
 

Request an estimate

 

SET UP A TIME TO START YOUR PROJECT – MEET IN STORE WITH ONE OF OUR SKILLED PROJECT SPECIALISTS TO GET STARTED

 

Estimate

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Featured brands & technologies

 
Shaw flooring in Marshfield, WI from Rice’s
 
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Mannington flooring in Marshfield, WI from Rice’s